Cookie Policy

Effective Date: 1st December 2024

1. Introduction

Our website (https://www.primepropertyagency.co.uk) uses cookies to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

2. Types of Cookies We Use

We use the following types of cookies:

  • Strictly necessary cookies – These cookies are required for the operation of our website. They are always enabled because our website won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart, or make use of e-billing services. You can disable these cookies in your browser settings, but this may prevent you from accessing all or parts of our website.

  • Analytical or performance cookies – These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us improve the way our website works, for example, by ensuring that users find what they are looking for easily.

  • Functionality cookies – These recognise you when you return to our website. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).

  • Targeting cookies – These cookies record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose so that they can serve you with relevant advertising on their websites.

3. Cookies We Use

  • Google Analytics (_ga, _gid, _gat) - Tracks website usage and performance to improve user experience - Google Analytics Privacy Policy

  • Essential Site Cookies (PHPSESSID) - Maintains user session across page requests - Expires at end of session

  • Functionality Cookies (user_prefs) - Stores user preferences such as language and region - Expires after 1 year

  • Targeting Cookies (fr, _fbp) - Used by Facebook to deliver targeted advertising - Facebook Privacy Policy

4. Third-Party Cookies

The following third parties may also use cookies over which we have no control. These third-party cookies are likely to be analytical, performance, or targeting cookies:

  • Google Analytics – Used to track and report website traffic.

  • Meta (Facebook & Instagram Ads) – Used for targeted advertising.

  • Google Ads – Used to track advertising effectiveness.

To deactivate the use of third-party advertising cookies, you may visit the relevant consumer opt-out page:

5. Managing Cookies

You can choose which analytical, functionality, and targeting cookies we can set by clicking on the buttons below in our cookie banner:

  • Strictly necessary cookies – Always Active

  • Analytical or performance cookies – ON/OFF

  • Functionality cookies – ON/OFF

  • Targeting cookies – ON/OFF

You can also choose to Reject All cookies in the cookie banner.

If you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website.

6. Cookie Expiry Periods

Except for essential cookies, all cookies will expire after 12 months or sooner, depending on the specific cookie.

7. Contact Us

If you have any questions or concerns about our use of cookies, please send us an email at office@primepropertyagency.co.uk.